—– In collaboration with Louise Foo. —–

Color Play fosters synesthesia by translating color to sound.

Louise and I set out to explore the relationship between color and sound, and make something that would spark the same curiosity in others. After much research, we chose to map the 8 colors of the spectrum with the 8 notes of the major C scale. We decided to create a record player-like toy that would allow a user to compose sound by rearranging colored wedges. With extended play, the user begins to internalize this relationship and may experience mild synesthesia.






Brand URL Description
Design Within Reach Modern, Sophisticated
BoConcept Simple, Interesting, Strong
Uppercase Smart, Clean, Well Made
Brand WHY?
Etsy Values design, talks at the level of “real people”
Think Coffee Honesty, doesn’t try too hard, “good”
ZipCar Witty, feels local although it isn’t
What do you want your thing to be known for?
The experience of using it – fun and unique
What group or niche would LOVE your thing?
Group Things they love now…
Creatives Kid Robot / Brookstone / Sculpture
Educators Interactive Toys / Brain Games
Kids Simon / Blocks / Making Noises
Media Where u are…
Photography Our best trait, but need to re-shoot
Video Better at editing than shooting – must resolve audio issues
Writing We need to find our “voice”
Visual Design Needs to be done – until now it’s just been thrown together

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Tom’s Questionare


Where does it go? What niche will it fit into? Is it art? A consumer product? A ‘lifestyle’ product? Is it high design? A commodity? Experimental? A kit?

Who / Where would sell it?

  • – MOMA Design Store
  • – Rough Trade
  • – Urban Outfitters
  • – Any Art Museum Shop
  • – Small Gadget Boutiques
  • – Think Geek? Continue reading