BEAUTY Final Presentation and Book

View in (Larger, Better Quality) PDF form: Beauty Book



Building the Model

With limited time, we did our best to convey the overall flow. It would have been great to build a mini version of each interactive and add more to-scale graphic panels to the walls. (And use a proper adhesive… not hideous hot glue -eck!) However rough, the model did help us visualize what we were imagining in the space. It was neat to put a camera at the visitor’s eye level in the model and take a picture– It looks like it’s full scale!

Understand, Divide, and Conquer

After brainstorming, we solidified our ideas into the flow of the exhibit:


Purpose: To reflect discover and compare yourself and your views to beauty

Section 1: Challenge the visitor to acknowledge their own thoughts on beauty.

Colors:  purple to blue spectrum

  • INTRO (above door): What is Beauty?
    • Two Doors lead into the exhibit initiating the question, What makes me think something is beautiful?
  • Which is more beautiful?
    • Interactive “Which one?” game with percent readouts after. Three monitors.
  • What makes you beautiful?
    • Mirror interactive shows visitor that makes legs longer, neck longer, hands bigger/smaller etc. (like a digital fun house mirror.)
  • Is too much beauty possible? Is perfect beautiful or ugly?
    • Life size Barbie sculpture can be stood next by visitors. Questions surround like:
    • Can something be too beautiful?
    • What is perfection?
    • What is “real”?

Over the door to the next room: “Is beauty social or science?”

Section 2: (Allison) Discover the reasoning behind why we find things ( nature, symmetry, light etc…) beautiful.

Colors: gold, yellows, bright earth tones, rich blacks

Repetition – snowflake making interactive

  • draw one line on touch screen and the rest is repeated
  • snowflake is added to wall (brighter)

Symmetry – one or both interactives

  • blind feeling of symmetrical vs non symmetrical face
  • computer mirror that copies half of face to make you appear symmetrical
  •  Something about the golden ratio?

Section 3: (Jon) Explore how society and culture have influenced perceptions of beauty. Voices & Viewpoints

Colors: off whites, reds, oranges


  • Beauty Scale Interactive
  • Scale that tells in which culture you would be most beautiful


  • Art with mathematic overlay
  • Interactive button shows golden ratio over paintings

Video Theatre

  • Celebrity voice speaks about the different perceptions of beauty in different cultures — Morgan Freeman


Presentation Points / Printed Proposal:

Design Elements:

  • No shape angles
  • earth muted tones, goldish
  • flush lighting – nothing too harsh
  • radial -ish floor plan around spiral

The StoryLine

A look at beauty from an introspective, scientific, and global perspective

  • Visitors are to ask themselves what they find beautiful and why
  • Distort their perception
  • Challenge the boundaries of beauty

The Target Audience

  • Young Adult / Families
  • Discussion based learning for kids / Self reflective learning for adults

Visitor Outcomes

  • An eye opening look at why what influences our feeling of beauty

Tone of Voice

  • Authoritative, Mystical, Factual, Morgan Freeman?

Visual Identity

  • Helvetica (because of its symmetry)
  • Serifed fonts for serious questions
  • Global impact

Physical Deliverables:

  • Model
  • Materials Board
  • Color Palette
  • 11 x 17 Printed Proposal

After brainstorming above, I was assigned the first section. Here is my sketch:

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We had an interest creating both a science and art exhibit, so we settled on creating an exhibit about beauty.

We talked about why our brains find things like patterns, colors, and proportions beautiful. We know that most people experience beauty, but we wondered if many think about why they feel that way. We acknowledged how beauty influences the way we think and the way we create art and rank each other socially.