BRANDING

WHERE DO YOU FIT?
Brand URL Description
Design Within Reach http://www.dwr.com Modern, Sophisticated
BoConcept http://www.boconcept.com/en-us/ Simple, Interesting, Strong
Uppercase http://uppercasemagazine.com Smart, Clean, Well Made
WHAT BRANDS DO YOU ENVY?
Brand WHY?
Etsy Values design, talks at the level of “real people”
Think Coffee Honesty, doesn’t try too hard, “good”
ZipCar Witty, feels local although it isn’t
What do you want your thing to be known for?
The experience of using it – fun and unique
What group or niche would LOVE your thing?
Group Things they love now…
Creatives Kid Robot / Brookstone / Sculpture
Educators Interactive Toys / Brain Games
Kids Simon / Blocks / Making Noises
Communication
Media Where u are…
Photography Our best trait, but need to re-shoot
Video Better at editing than shooting – must resolve audio issues
Writing We need to find our “voice”
Visual Design Needs to be done – until now it’s just been thrown together

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