Motivations & Expectations

“Designing for a good user experience begins with research aimed at gaining an understanding of what is motivating the user and what their expectations are. It is the designer’s job to translate these motivations and expectations into requirements for the project.”

Ask open ended questions to understand a users motivations, not just what they want their take away (goals, preferences) to be.

  • Define the core action.
  • Let the behavior define the form.
  • Validate with user testing.
  • What are the motivations of the user?
  • What are the expectations of the user?

In the syllabus there is a great example of showing your audience that you understand what they’re looking for:

Screen Shot 2013-04-16 at 3.04.58 PM

To achieve the goal of the user is one thing, but If you can further define the scope of the goal through the interface, it’s so much more powerful. It’s like not only saying “Here’s the answer” but rather “I understand what your trying to do and, now that we’re on the same page, here is the answer.” The difference is trust and understanding.



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