Educational Landing Pages – Compared

I think the goals & preferences of a user wanting to learn to code would be:

  • Learn to Code
  • Interactive (not with a book)
  • Small steps with good Analogies
  • Easy to access

I think the goals & preferences of a user wanting to learn software with video tutorials would be:

  • Well labeled content
  • Short, clear videos
  • Easy to access

In the battle of landing pages, it’s Codecademy VS. Lynda… Which one wins?

I believe codecademy.com is more succesful in inviting the user into the path of the website. There is an obvious heirarchal place for your eye to land on the largest text, then the second place on the path is the introductory lesson. They even add a “Get Started” button that simply dims the background to place more focus on beginning the lesson. A playful tone in encouraging and inviting. The visual design of the page is balanced.

I also looked at lynda.com. The first thing my eye is drawn to is “Try free for 7 days.” Although that is the first action that Lynda wants, The user would probably rather see the search field at the top right inscribed with “What would you like to learn?” THAT is the invitation that the user was looking for. In fact, even if I intended to pay for the service, my goal isn’t PAYING, it’s LEARNING. In fact, if the website consisted of only the menu bar at the top, I think it would be just as successful as codecademy.

Screen Shot 2013-04-16 at 3.37.25 PM Screen Shot 2013-04-16 at 3.37.45 PM

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